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Thinking about joining us? Here’s 10 reasons why you should!

Thinking about joining us? Here’s 10 reasons why you should!

1. Our focus in on individuality. We are all unique which means we have our own path to follow. Food-wise this means we will all be eating our own version of LCHF and for some this means a strict, calorie-controlled program whereas for others it means a more natural style of eating, with some flexibility thrown in along the way. We do each other a disservice by trying to enforce our own perception of LCHF onto one another. So in our programs, we really push that there are many ways to follow LCHF eating and we should encourage and support each other on our own individual journeys.

2. We dissuade people from trying to achieve dietary “perfection”. I can’t even define it (note – there is no such thing) so to try and achieve it leads to stress and unhealthy habits. Good health is combination of eating mostly well, exercising regularly, getting enough sleep, staying hydrated, reducing your stress levels and focusing on developing real and meaningful relationships with those around us. So in our programs, not only do we not worry about the hiccups, we celebrate them as it gives us an opportunity to reflect and then practice how to deal with them. (Note: sobbing into an empty packet of M&Ms happens to the best of us )

3. Following on from point 2, we encourage consistency over perfection. When we are consistently making good choices for our bodies, we are going to get very healthy and this is ultimately our priority for all our clients.

4. We focus heavily on learning to trust your incredible bodies again. Many people feel that their bodies have betrayed them. They feel that what constitutes healthy eating is completely confusing, overwhelming and stressful. I can promise you that it was never meant to be this way. We show you how simple healthy eating can be and how to learn to love food and your body, again.

5. We show you just how efficient the human body can be when it’s fuelled the right way. One of the biggest surprises our clients experience is how they are never hungry. No more snacking, no more eating to a schedule and no more starvation diets.

6. We focus on less exercise and more recovery (yes you read that correctly). Exercising for hours on end is yesterdays news. It’s also tied into the calorie theory of weight loss (the eat less move more mantra) which is also yesterdays news. We know that exercise is amazing and we know we need to be doing it regularly BUT once the intensity is right, the duration and volume can come right down. Exercise hard for a short time (15-30 minutes), then enjoy the full recovery process.

7. I’m a science nerd and completing my masters in nutrition which means I constantly have my head stuck in research. This means my approach is always backed by science, up to date and no BS.

8. Following on from point 7 – just a little bit about me. I’ve been in the industry for 17 years, teaching/lecturing for 10 and studying forever and a day. I take research very seriously and can’t stand the quick fix approach. If a product is claiming huge weight loss/health benefits, then we’d all be skinny and healthy, wouldn’t we? I hate that companies prey on our insecurities and fears and I hate even more that we allow it. Ultimately, if something is worthwhile, then it’s going to require effort. If you have shed blood, sweat and tears to achieve a goal, it will be so much more precious to you. Sometimes that means the goal will take a little while to achieve but what’s the point in killing yourself for a few months, to then stop and go back to exactly as you were before? This is why I don’t believe in most supplements, I don’t believe in ANY weight loss product, I don’t believe in gimmicks, I won’t promote any brand of product unless it comes with some seriously good science and I will never be involved in any dodgy business practice. At the end of the day opinion is not for sale and I want you to trust that all I offer is my opinion without strings attached.

9. Something else to add about me is that I don’t think everyone can be skinny and I especially don’t think that we should be trying to be. Healthy comes in all shapes and sizes and until we start changing DNA, we’re going to have significant diversity in the way we look and in our body composition. This is a cause for celebration, not lamentation.

10. Finally our message is always that there are no shortcuts to good health. If you want to become healthy, you have to work for it and be willing to change. During our programs we also want to see you change the way you view food, the way you see yourself, your confidence and ability to select healthy food, changes to your fitness and ultimately changes that are permanent. Rachel and I aren’t particularly good business women in that we don’t want repeat customers. We want you to learn everything you need in our programs, then continue by yourself.

BONUS POINT (you lucky ducks you): You will never ever see gratuitous boob or butt shots on my page (sorry to disappoint). I will never photograph my backside and post #progress 😉 or ask for your feedback on the perkiness of my glutes etc. This is my business page, I am a professional and I believe we need to lift the standard of the fitness industry (NOTE: what people do on their private pages is a completely separate thing). Additionally, the fitness industry has spent years building a 2-dimensional image of health and I have no desire to perpetrate this stereotype. I wan to see a variety of healthy body shapes and sizes becoming the norm in the industry so I will do what I can to work towards this! At the end of the day I want you with me because you like my brain, not my boobs and butt  😉

Want to join us? Head to our Eat Fat Get Fit Program page for all the details.

This Post Has 2 Comments

  1. As much as I agree with what you write/believe, I am somewhat hesitant in signing up. Exercise frightens me. No matter what I start, I end up with injuries. When one was 140kg and was asked to run… you can imagine the outcome. Five years later, I still can’t run, walk fast, or do high intensity stuff, but I can swim constant, walk constant…. and am 95 kg. BUT I want to be more, lose more…And it frightens me…. help? Opinion please?
    Cheers Monique Wagemaker

    1. Hi Monique 🙂
      I run aqua sessions for exactly this reason – reduce injuries and stop some of the impact on our bodies. There are absolutely some people who should not be running or doing lots of impact-type training. In our programs we encourage high intensity for your level of fitness which can be fast walking or walking up a hill or even swimming. We don’t mind – our only stipulation is that your heart rate should be getting elevated.
      Please feel free to email me if you have any more questions – naomi@naomiferstera.com

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